Driving Demand: How We Connected with NYC’s Commuting Families

Opportunity: Connect with commuting parents in the NYC area who are seeking safe, reliable transportation methods for their children

Goals:

• Increase brand awareness and strengthen differentiation

• Expand partnerships within NYC and neighboring markets

Strategic Approach: There are limited effective and efficient solutions to kid ride-share options in the NYC area, especially those tailored to special-needs children. We aimed to amplify the company’s value and offerings across various touchpoints

Solutions:

• Custom program with a mix of organic and paid media solutions,

• leveraging both niche, regional and national platforms

Program Overview:

• SEO and website UX audit and optimizations

• Content creation (via blog posts) on relevant informative topics

• Media strategy, planning, and campaign execution with local high-trafficked publishers

• Creative asset development and messaging advisory

Campaign dates: Winter 2024

Insights/Best practices: The first strategic execution successfully expanded B2B partnerships and increased reach to new customers. It expanded visibility from multiple niche community groups and media networks to nationwide TV networks. It also generated a 5-8% increase in social media following. The results left the Founder extremely satisfied and excited to collaborate on the next execution.

Local Kid Rideshare Company

Media strategy included eye-catching creative assets aligned with relevant content in local media outlets that have a high reach of commuting parents