Game On: A Media Campaign That Recruited Top Gaming Talent
Client
A leading AAA gaming publisher seeking to strengthen its recruitment marketing engine and employer brand in a highly competitive technical talent market.
Objective
Increase brand visibility and drive high quality traffic to recruitment destinations by engaging experienced game developers, engineers, and digital artists through a targeted, performance led digital media strategy.
Challenge
Intense competition for senior level gaming and technical talent
Need for precision targeting across niche developer, artist, and engineering communities
Strategy
We positioned the publisher directly within the professional ecosystems where highly skilled gaming talent already interacts, learns, and searches for opportunities. This included high value platforms that sit far beyond traditional social channels. We activated across elite developer forums, and respected industry job boards known for attracting experienced, specialized candidates.
Our approach included:
A rigorous RFP and vendor evaluation process to identify platforms with the strongest alignment to target expertise
Data driven media planning focused on audience quality rather than broad reach
Daily monitoring and optimization of channel mix, placements, and creative performance
Clear reporting that translated performance metrics into actionable insights
Results
The campaign delivered exceptional results, generating:
High CTRs that exceeded historic benchmarks
A significant increase in qualified traffic to recruitment and employer brand properties
Strong ROI measured through applications from highly experienced technical talent
Attendance at recurring recruitment engagements that surpassed the company’s hiring goals
This initiative demonstrated that recruitment marketing in the gaming industry requires fluency in developer culture, platform relevance, and performance rigor. By meeting candidates where they actually spend their time and speaking in ways that reflect their professional identity, the publisher earned both trust and conversion.
