CPG: Integrated Media Partnership That Elevated Heart Health Awareness

Healthy Breakfast

Objective:

A leading global food company wanted to strengthen its position as a trusted voice in heart-healthy nutrition during a national awareness month. The brand needed scale, credibility, and a storytelling environment that felt authentic, not promotional.

Challenge:

Consumers face overwhelming and conflicting health information. Winning trust required:

•      A high authority media platform

•      Consistent, science-aligned messaging

•      Storytelling that made wellness feel achievable

The brand needed a strategic partner capable of reaching millions of families and shaping real behavior change.

Cooking segment on set

Strategy:

 Leading the campaign from concept to launch, ensuring flawless coordination across creative, production, and network teams, we developed a $50K integrated campaign with a top national broadcast network anchored by a signature morning show delivering:

•      30 million monthly viewers

•      100 million impressions across TV, digital, and social

We owned the messaging consistency across platforms, oversaw KPI optimizations and alignment with client goals and provided creative advisory to ensure every asset supported the core wellness narrative. The campaign blended four channels into one cohesive heart health narrative:

•      Television Integrations

-  Heart health messaging featured in premium morning show segments

-  Cooking demos and lifestyle content showed practical, daily habits

•      Product Visibility

-   Natural on-air appearances connected product benefits to healthy routines

•      Editorial Mentions

-   Hosts reinforced heart health themes throughout the month

-   Created trust and emotional connection with viewers

•      Digital Amplification

-   Banners and companion ads retargeted viewers

-  Strengthened recall and message retention

Results:

The program drove measurable impact, emotional resonance, and brand strengthening. By connecting heart health to everyday habits, the brand deepened consumer connection and advanced its wellness leadership. Key outcomes included:

•      Double-digit lift in brand trust tied to heart health benefits

•      Higher message recall across primary household decision makers

•      Stronger purchase intent after exposure to multiple campaign elements

•      Enhanced credibility through lifestyle integrations

Preparing healthy breakfast